Why do consumers prefer static instead of dynamic pricing plans? : an empirical study for a better understanding of the low preferences for time-variant pricing plans
Christian Schlereth, Bernd Skiera, Fabian Schulz
| Year of publication: |
16 September 2018
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| Authors: | Schlereth, Christian ; Skiera, Bernd ; Schulz, Fabian |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 269.2018, 3 (16.9.), p. 1165-1179
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| Subject: | Pricing | Discrete choice experiments | Hierarchical Bayes extended covariate logit model | Price fairness | Electricity | Konsumentenverhalten | Consumer behaviour | Diskrete Entscheidung | Discrete choice | Preismanagement | Pricing strategy | Logit-Modell | Logit model | Präferenztheorie | Theory of preferences | Zahlungsbereitschaftsanalyse | Willingness to pay | Strompreis | Electricity price |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2018.03.033 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011866895