choice and thereby increase the product's value to others. A monopolist restricts the product portfolio and charges price …

This paper studies the effect of firm and country reputation on exports when buyers cannot observe quality prior to … experience and the country of origin's reputation for quality. We show that asymmetric information can result in multiple steady …-state equilibria with endogenous reputation. We identify two types of steady states: a high-quality equilibrium (HQE) and a low …

I consider an adverse selection model of macr;rm reputation. Each firm is characterized by anexogenously given quality … firm's products, which is positively related to the firm's quality level. The firm's reputation is given by the consumers … launch a new product, should it use the same name as its base product (reputation stretching), or should it create a new name …

product, should it use the same name as its base product (reputation stretching), or should it create a new name (and start a … new reputation history)? I show that for a given level of past performance (reputation), firms stretch if and only if …