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An eye tracking study of minimally branded products : hedonism and branding as predictors of purchase intentions

Mundel, Juan; Huddleston, Patricia; Behe, Bridget; … - In: Journal of Product & Brand Management 27 (2018) 2, pp. 146-157

Purpose: This study aims to test the relationship between consumers’ perceptions of product type (utilitarian vs hedonic) and the attentional processes that underlie decision-making among minimally branded products. Design/methodology/approach: This study uses eye-tracking measures (i.e....

Persistent link: https://www.econbiz.de/10012076701

A resource-based view of the small firm

Runyan, Rodney C.; Huddleston, Patricia; Swinney, Jane L. - In: Qualitative market research : an international journal 10 (2007) 4, pp. 390-402

Persistent link: https://www.econbiz.de/10003739522

Worker morale in Russia : an exploratory study

Linz, Susan Johnston (contributor); … - 2006

Persistent link: https://www.econbiz.de/10003359691

The role of market embeddedness in market scanning and marketing competence

Frazier, Barbara J.; Huddleston, Patricia - In: Journal of small business and entrepreneurship : JSBE ; … 22 (2009) 2, pp. 165-180

Persistent link: https://www.econbiz.de/10003894775

Shopping with mum : mother and daughter consumer socialization

Minahan, Stella; Huddleston, Patricia - In: Young consumers : insight and ideas for responsible … 11 (2010) 3, pp. 170-177

Persistent link: https://www.econbiz.de/10008667654

The relationships of social capital to downtown and retailer performance : do tourists towns differ from nontourist towns?

Dröge, Cornelia; Huddleston, Patricia; Runyan, Rodney C. - In: Tourism analysis : an interdisciplinary tourism & … 16 (2011) 5, pp. 557-570

Persistent link: https://www.econbiz.de/10009500327

Antecedents of specialty food store loyalty

Zhao, Jing; Huddleston, Patricia - In: The international review of retail, distribution and … 22 (2012) 2, pp. 171-187

Persistent link: https://www.econbiz.de/10009548107

Retailer premium own-brands : creating customer loyalty through own-brand products advantage

Huang, Ying; Huddleston, Patricia - In: International journal of retail & distribution management 37 (2009) 11, pp. 975-992

Persistent link: https://www.econbiz.de/10009521949

A comparison of four strategies to promote fair trade products

Chen, Shih-Mei; Huddleston, Patricia - In: International journal of retail & distribution management 37 (2009) 4, pp. 336-345

Persistent link: https://www.econbiz.de/10009522002

Customer satisfaction in food retailing : comparing specialty and conventional grocery stores

Huddleston, Patricia; Whipple, Judith; Mattick, Rachel Nye - In: International journal of retail & distribution management 37 (2009) 1, pp. 63-80

Persistent link: https://www.econbiz.de/10009522028