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Vorwort -- 1. Einleitung -- 2. Das veränderte Kaufverhalten -- 2.1 Veränderung des Kaufverhaltens -- 2.2 Definition Customer Journey -- 2.3 Phasen einer Customer Journey -- 3. Omnichannel -- 3.1 Die Evolution des Handels -- 3.2 Definition Omnichannel -- 3.3 Vorteile durch Omnichannel -- 3.4...
Persistent link: https://www.econbiz.de/10014577604
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E-commerce represents an essential part of modern business, with a significant growth in recent years. Recent events, such as the COVID-19 pandemic, have led to a surge in online shopping and a rapid shift towards e-commerce, creating a new normal in the retail industry. To succeed in this...
Persistent link: https://www.econbiz.de/10014463452