We investigate how competition in product niches affects the ultimate timing of product release for experience goods using data on motion pictures in the United States. We identify product niches that movies occupy along three different product dimensions: common actor, common director, and...

We investigate how competition in product niches affects the ultimate timing of product release for experience goods using data on motion pictures in the United States. We identify product niches that movies occupy along three different product dimensions: common actor, common director, and...

We investigate how competition in product niches affects the ultimate timing of product release for experience goods using data on motion pictures in the United States. We identify product niches that movies occupy along three different product dimensions: common actor, common director, and...

In 2018, YouTube began releasing click-through rates (CTR) data to its video creators. Since 2012, YouTube has emphasized how it favors watch time over clicks in its recommendations to viewers. This is the first academic study employing that data to test what matters more for views on YouTube....

Evidence is mounting that the United States is losing its edge as a world leader when it comes to educating its citizens. It now ranks 13th in college graduation rates. In a recent 24-country Survey of Adult Skills, the U.S. ranked 16th in literary proficiency and 21st in numeracy proficiency....

Business is a very popular major today. Numerous articles have been written attacking the business major claiming that it is not rigorous enough and does not teach what it purports to do, especially in areas such as ethics. This paper discusses some of the issues with business as a major and...

In the corporate world, with its global, competitive environment, many firms have become learning organizations in order to survive and thrive. Similarly, 21st century universities that succeed will be lean, flexible, and nimble; Peter Drucker once asserted that in the not-so-distant future...

The authors investigate the question of the optimal number of points to use on a rating scale using validity as the major criterion for comparison. In the reported study, perhaps surprisingly, the results suggest that the 11-point rating scale may be the best performer

The issue surrounding brand image is always fascinating to ponder. This is true not only for products/services, but also for organizations and individuals. Like it or not, individuals are prone toward creating brand image to excel in life. From the understanding on products/services, personal...

The government is spending a great deal of money in an effort to improve the completion rate of college students. So far, despite vast amounts of money spent, the six-year completion rate is a dismal 54%. This paper examines various solutions to this problem as well as how to reduce the great...