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In channel structures characterized by a powerful retailer (e.g., Wal-Mart, Home Depot), the dominant retailer's acceptance of a manufacturer's new product often determines the success of the new offering. Focusing on a manufacturer in such a market, we develop an approach to positioning and...
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government strategic agenda. Considering the importance of new technologies and innovation, we describe the paths and challenges … represents the new technology limited by the application in cosmetics. New technologies are not an innovation guarantee. Market …
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This study examines the effects of product complexity, criticality, and innovativeness on OEM performance when those links are mediated by the original equipment manufacturer (OEM)'s participation in the SME supplier's new product development and moderated by the manufacturer's culture. A...
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