Walker, Doug; Brocato, E. Deanne; Carlson, Les; … - In: Journal of Consumer Marketing 35 (2018) 6, pp. 623-632
Purpose: The purpose of this study is to explore the role of co-playing as a moderator of the relation between parents’ and children’s play of violent video games. Design/methodology/approach: The study uses dyadic parent/child survey data to estimate the conditional effects in the model,...