Goh, Edmund; Nguyen, Sandy; Law, Rob - In: Asia Pacific Journal of Marketing and Logistics 29 (2017) 4, pp. 880-889
Purpose The purpose of this paper is to explore the perceptions of 46 hotel management students from four leading private hotel management schools (PHMS) in Australia on their decision in choosing a PHMS over a traditional public university. Design/methodology/approach Employing the theory of...