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Services research in tourism : advocating the integration of the supplier side

Zehrer, Anita; Muskat, Birgit; Muskat, Matthias - In: Journal of vacation marketing : an international journal 20 (2014) 4, pp. 353-363

Persistent link: https://www.econbiz.de/10010421437

Herausforderungen interkultureller Führung in der Hotellerie

Zehrer, Anita; Peters, Mike; Pikkemaat, Birgit; … - In: Interkulturelles Management in Freizeit und Tourismus : …, (pp. 165-176). 2014

Persistent link: https://www.econbiz.de/10010408947

Limits of modelling memorable experiences : how authentic shall events be?

Hallmann, Kirstin; Zehrer, Anita - In: Tourism and leisure : current issues and perspectives …, (pp. 269-286). 2015

Persistent link: https://www.econbiz.de/10010392539

Culture and service-related positive disconfirmations : an application of travel blog analysis

Magnini, Vincent P.; Kara, Derya; Crotts, John C.; … - In: Journal of vacation marketing : an international journal 18 (2012) 3, pp. 251-257

Persistent link: https://www.econbiz.de/10009580673

Social media marketing in tourism education : insights into the development and value of a social network site for a higher education institution in tourism

Zehrer, Anita; Grabmüller, Alice - In: Journal of vacation marketing : an international journal 18 (2012) 3, pp. 221-228

Persistent link: https://www.econbiz.de/10009580676

Growth perceptions of small and medium-sized enterprises (SME's) : the case of South Tirol

Pechlaner, Harald; Raich, Frieda; Zehrer, Anita; … - In: Tourism review of AIEST 59 (2004) 4, pp. 7-13

Persistent link: https://www.econbiz.de/10003179114

Destination-Card-Systeme : Entwicklung, Management, Kundenbindung

Pechlaner, Harald (ed.); Zehrer, Anita (contributor) - 2005

Persistent link: https://www.econbiz.de/10002749816

Understanding customer delight : an application of travel blog analysis

Magnini, Vincent P.; Crotts, John C.; Zehrer, Anita - In: Journal of travel research : a quarterly publication of … 50 (2010/11) 5, pp. 535-545

Persistent link: https://www.econbiz.de/10009300452

Organizational resilience in hospitality family businesses during the COVID-19 pandemic : a qualitative approach

Schwaiger, Katrin; Zehrer, Anita; Braun, Boris - In: Tourism review 77 (2022) 1, pp. 163-176

Persistent link: https://www.econbiz.de/10012939653

Generation Y : Evaluating Services Experiences Through Mobile Ethnography

Muskat, Matthias - 2017

There have been various ways of measuring service experiences in the past, but Generation Y has different values and mindsets than those of the generations that preceded them. This paper suggests mobile ethnography as an ideal method for data collection, where Generation Y customers are...

Persistent link: https://www.econbiz.de/10012945043

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