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Leveraging macro-social marketing to achieve sustainable development goals : a city-wide intervention addressing obesity in Brazil

Bastos, Adriana; Veludo-de-Oliveira, Tania Modesto; … - In: Journal of social marketing : JSOCM 12 (2022) 1, pp. 29-48

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Internet tool use and virtual co-creation in the Brazilian construction industry : organizational practices and consumers' personal values

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Analysis of the promotion of cigarettes at the point of sale and its attractiveness to children

Pereira, Inês; Veludo-de-Oliveira, Tania Modesto - In: International journal of consumer studies 38 (2014) 3, pp. 297-306

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Effects of credit card usage on young Brazilians' compulsive buying

Veludo-de-Oliveira, Tania Modesto; Falciano, Marcelo Augusto - In: Young consumers : insight and ideas for responsible … 15 (2014) 2, pp. 111-124

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Beyond gender stereotypes : the missing women in print advertising

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Unselfish? : understanding the role of altruism, empathy, and beliefs in volunteering commitment

Veludo-de-Oliveira, Tania Modesto; Pallister, John G.; … - In: Journal of nonprofit & public sector marketing 27 (2015) 4, pp. 373-396

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Vive la révolution animal! : using storytelling to explore prefigurative practices in consumer activism

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Leveraging macro-social marketing to achieve sustainable development goals : a city-wide intervention addressing obesity in Brazil

Bastos, Adriana; Veludo-de-Oliveira, Tânia; … - In: Journal of Social Marketing 12 (2021) 1, pp. 29-48

Purpose: The purpose of this paper is to demonstrate how macro-social marketing can contribute to the United Nations 2030 sustainable development’s goal of reducing non-communicable diseases and promoting and well-being by addressing the wicked problem of obesity. Design/methodology/approach:...

Persistent link: https://www.econbiz.de/10012641331

The role of neurophysiology, emotion and contingency in the explanation of consumer choice

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The role of perceived university support in the formation of students' entrepreneurial intention

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