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There has been observed a more obvious need of the companies to appeal to community in order to find the necessary support and resources to accomplish their mission and objectives. For the society to develop, the population and the business sector must involve in communication and social...
Persistent link: https://www.econbiz.de/10008692232
The aim of the present paper is to emphasize the role and importance of social media as a powerful wine promotion instrument. The necessity of approaching this issue is justified by the fact that we live in a Google-centric world and that companies’ marketing strategy as well as their content...
Persistent link: https://www.econbiz.de/10010812435
According to theorists, customer satisfaction is a subjective concept, difficult to measure, difficult to quantify. Aspects related to its quantification arising from: diversity of factors which influence the satisfaction, difficulty interpretation of the results, the positive trend of results,...
Persistent link: https://www.econbiz.de/10010812457
Persistent link: https://www.econbiz.de/10014483097
Few managers, even those specializing in marketing, think strategically about pricing. Consider your experiences and observations. Were the pricing decisions you encountered made in reaction to a pricing problem, or were they planned to exploit an opportunity? Did the company arrive at those...
Persistent link: https://www.econbiz.de/10008483695
In most companies, there is ongoing conflict between managers in charge of covering costs (finance and accounting) and managers in charge of satisfying customers (marketing and sales). Accounting journals warn against prices that fail to cover full costs, while marketing journals argue that...
Persistent link: https://www.econbiz.de/10008483713
The main objective of the present paper is to highlight the importance and impact of the concept of reengineering, both by identifying certain opportunities to improve the performance of Romanian printing companies and some strategies of total redesign of the production process based on...
Persistent link: https://www.econbiz.de/10010741697
At a time when the world is interested in phenomena such as, ecology, environment, food safety, ozone layer depletion, famine and their effects on social responsibility initiatives are becoming increasingly well received. Even if you can not give a real dimension of the concept of social...
Persistent link: https://www.econbiz.de/10010743183
The purpose of this study is to examine the influence of retail store design on the performance and job satisfaction of retail store managers. A structural equations model is tested with 200 managers of a large supermarket chain. Moderating effects of crowding and perceived control on design...
Persistent link: https://www.econbiz.de/10010743248
In order to establish an adequate balance between tourists’ welfare, the needs of the natural and cultural environment, as well as to develop tourist destinations and organizations’ competitiveness, it is necessary to carry out a global and integrated approach, where all interested parties...
Persistent link: https://www.econbiz.de/10008837993