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Editorial: in memory of Don E. Schultz

Kitchen, Philip J. - In: Journal of marketing communications 26 (2020) 6, pp. 571-574

Persistent link: https://www.econbiz.de/10012263747

Diversity, dimensionality, distinctiveness

Kitchen, Philip J. - In: Journal of marketing communications 24 (2018) 1, pp. 1-2

Persistent link: https://www.econbiz.de/10011852907

The diversity of advertising formats and the need to revisit the empirical bases of IMC : editorial

Kitchen, Philip J. - In: Journal of marketing communications 23 (2017) 4, pp. 329-330

Persistent link: https://www.econbiz.de/10011743957

Editorial: the complexities of online/offline communications

Kitchen, Philip J. - In: Journal of marketing communications 23 (2017) 2, pp. 111-112

Persistent link: https://www.econbiz.de/10011706418

A wide dimensionality of subject matter

Kitchen, Philip J. - In: Journal of marketing communications 29 (2023) 4, pp. 315-316

Persistent link: https://www.econbiz.de/10014294850

ELM, warning labels, product form(s), unmentionable subjects ads, mobile advertising : scope for future research and testing alternate scenarios : editorial

Kitchen, Philip J. - In: Journal of marketing communications 29 (2023) 5, pp. 431-432

Persistent link: https://www.econbiz.de/10014321978

Digital does not stand alone ... the road to further critical analysis lies open

Kitchen, Philip J. - In: Journal of marketing communications 29 (2023) 6, pp. 533-534

Persistent link: https://www.econbiz.de/10014454793

Diversity and expansion of marcoms and the missing elements

Kitchen, Philip J. - In: Journal of marketing communications 29 (2023) 7, pp. 635-636

Persistent link: https://www.econbiz.de/10014414317

A framework of place branding, place image, and place reputation

Foroudi, Pantea; Gupta, Suraksha; Kitchen, Philip; … - In: Qualitative Market Research: An International Journal 19 (2016) 2, pp. 241-264

Purpose This paper aims to develop a framework that links the concepts of place branding, place image and place reputation. Focusing on the antecedents and outcomes of place branding in the context of an emerging country, namely, Iran, the model further examines critical moderation variables....

Persistent link: https://www.econbiz.de/10014987548

Playing the game of catching-up : global strategy building in a Chinese company

Zhu, Yi; Lynch, Richard L.; Jin, Zhongqi - In: Asia Pacific business review 17 (2011) 4, pp. 511-533

Persistent link: https://www.econbiz.de/10009503088