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One, few or many? : an integrated framework for identifying the items in measurement scales
Malhotra, Naresh K.; Mukhopadhyay, Soumya; Liu, Xiaoyan; … - In: International journal of market research : JMRS ; the … 54 (2012) 6, pp. 835-862
Persistent link: https://www.econbiz.de/10009688232
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Preference instability, consumption and online rating behavior
Mukhopadhyay, Soumya; Tuck Siong Chung - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 624-638
Persistent link: https://www.econbiz.de/10011597009
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Impact of review narrativity on sales in a competitive environment
Mukhopadhyay, Soumya; Kumar, V.; Sharma, Amalesh; Tuck … - In: Production and operations management : the flagship … 31 (2022) 6, pp. 2538-2556
Persistent link: https://www.econbiz.de/10013277066
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Understanding consumers in-store behavior : the dual role of episode-specific motive adjustment and motive selection
Mukhopadhyay, Soumya; Vijayalakshmi, Akshaya; Jain, … - In: Journal of retailing 99 (2023) 3, pp. 460-479
Persistent link: https://www.econbiz.de/10014461665