Preference instability, consumption and online rating behavior
Year of publication: |
September 2016
|
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Authors: | Mukhopadhyay, Soumya ; Tuck Siong Chung |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 33.2016, 3, p. 624-638
|
Subject: | Online opinion consumption | Online opinion generation | Preference instability | Three-stage decision model | Dynamic probit | Bayesian | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Präferenztheorie | Theory of preferences | Entscheidungstheorie | Decision theory | Social Web | Social web | Bayes-Statistik | Bayesian inference |
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