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The effects of green brand equity on green word of mouth : the mediating roles of three green factors
Mehdikhani, Rasoul; Valmohammadi, Changiz - In: The journal of business & industrial marketing 37 (2022) 2, pp. 294-308
Persistent link: https://www.econbiz.de/10012798413
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The role of betrayal in the response to value and performance brand crisis
Baghi, Ilaria; Gabrielli, Veronica - In: Marketing letters : a journal of research in marketing 32 (2021) 2, pp. 203-217
Persistent link: https://www.econbiz.de/10012548467
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Perceived brand authenticity and social exclusion as drivers of psychological brand ownership
Kumar, Vikas; Kaushal, Vikrant - In: Journal of retailing and consumer services 61 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012581919
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The hidden chain of branded telecommunication services delivery : value, trust, brand, price tolerance and word of mouth communication chain
Nikhashemi, S. R.; Naser Valaei; Sajad Rezaei; … - In: Journal of relationship marketing : innovations and … 20 (2021) 3, pp. 204-240
Persistent link: https://www.econbiz.de/10012623494
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Rand communications and customer equity : the mediating role of brand knowledge and word of mouth ads
Bahreinizad, Manizheh; Esmaeilpour, Majid; Moradi, Kianoosh - In: Romanian economic and business review 15 (2020) 4, pp. 90-103
Persistent link: https://www.econbiz.de/10012631932
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Agent-based modeling of the word-of-mouth effect on promoting brand-name agricultural products
Huang, Qiuyi; Zheng, Xiaoping; Zhang, Mengjie; Zhang, … - In: Journal of economic interaction and coordination 17 (2022) 3, pp. 875-896
Persistent link: https://www.econbiz.de/10013272027
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Assessing brand love, brand sacredness and brand fidelity towards halal brands
Joshi, Richa; Garg, Prerna - In: Journal of Islamic marketing 13 (2022) 4, pp. 807-823
Persistent link: https://www.econbiz.de/10013278888
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Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera; Meißner, Martin; Rauschnabel, Philipp A. - In: Psychology & marketing 39 (2022) 7, pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
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Consumer brand engagement on social media in the COVID-19 pandemic : the roles of country-of-origin and consumer animosity
Wang, Tianfu; Limbu, Yam B.; Fang, Xing - In: Journal of research in interactive marketing : … 16 (2022) 1, pp. 45-63
Persistent link: https://www.econbiz.de/10012880160
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Enhancing perceived product value through peripheral product anecdotes
Wiener, Hillary J. D.; Wiener, Joshua L.; Arnold, Todd - In: European journal of marketing 56 (2022) 2, pp. 375-399
Persistent link: https://www.econbiz.de/10013173434