The effects of green brand equity on green word of mouth : the mediating roles of three green factors
Year of publication: |
2022
|
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Authors: | Mehdikhani, Rasoul ; Valmohammadi, Changiz |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 2, p. 294-308
|
Subject: | B2B and B2C | Green brand attachment | Green brand attitude | Green brand equity | Green self-brand connection | Green word of mouth | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Öko-Marketing | Green marketing | Öko-Produkt | Sustainable product | Umweltbewusstsein | Environmental consciousness | Markenführung | Brand management |
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