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UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye; Ko, Eunju - In: International journal of advertising : the review of … 40 (2021) 6, pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
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Are digital influencers social change catalysts? : empirical findings from the online apparel industry
Khwaja, Muddasar Ghani; Zaman, Umer; Butt, Athar Hameed - In: International journal of technology marketing : IJTMkt 16 (2022) 1/2, pp. 145-167
Persistent link: https://www.econbiz.de/10013258263
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The impact of customer personality and online brand community engagement on intention to forward company and users generated content : palestinian banking industry a case
Yasin, Mahmoud; Porcu, Lucia; Abusharbeh, Mohammed T.; … - In: Economic research 33 (2020) 1,2, pp. 1985-2006
Persistent link: https://www.econbiz.de/10013191288
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Sharing is entertaining : the impact of consumer values on video sharing and brand equity
Souki, Gustavo Quiroga; Chinelato, Flavia Braga; … - In: Journal of research in interactive marketing : … 16 (2022) 1, pp. 118-136
Persistent link: https://www.econbiz.de/10012880169
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Making and breaking relationships on social media : the impacts of brand and influencer betrayals
Reinikainen, Hanna; Teck Ming Tan; Luoma-aho, Vilma; … - In: Technological forecasting & social change : an … 171 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012813484
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Social media brand posts and customer engagement
Wang, Zhan - In: The journal of brand management : an international journal 28 (2021) 6, pp. 685-699
Persistent link: https://www.econbiz.de/10012792887
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Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko; Harrigan, Paul; Soutar, Geoffrey N.; … - In: Journal of business research : JBR 121 (2020), pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
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Examining biased assimilation of brand-related online reviews
Mafael, Alexander; Gottschalk, Sabrina Alexandra; … - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 91-106
Persistent link: https://www.econbiz.de/10011616004
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What makes Facebook brand posts engaging? : a content analysis of Facebook brand post text that increases shares, likes, and comments to influence organic viral reach
Quesenberry, Keith A.; Coolsen, Michael K. - In: Journal of current issues and research in advertising 40 (2019) 3, pp. 229-244
Persistent link: https://www.econbiz.de/10012243129
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Marketing a health brand on Facebook : effects of reaction icons and user comments on brand attitude, trust, purchase intention, and eWOM intention
Lee, Yen-I.; Phua, Joe; Wu, Tai-Yee - In: Health marketing quarterly 37 (2020) 2, pp. 138-154
Persistent link: https://www.econbiz.de/10012259409