Are digital influencers social change catalysts? : empirical findings from the online apparel industry
Muddasar Ghani Khwaja, Umer Zaman, Athar Hameed Butt
| Year of publication: |
2022
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|---|---|
| Authors: | Khwaja, Muddasar Ghani ; Zaman, Umer ; Butt, Athar Hameed |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8798, ZDB-ID 2421416-4. - Vol. 16.2022, 1/2, p. 145-167
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| Subject: | brand attitude | brand engagement | COVID-19 | perceived influence | purchase intentions | Konsumentenverhalten | Consumer behaviour | Coronavirus | Markenimage | Brand image | Online-Handel | Online retailing | Bekleidungsindustrie | Clothing industry | Online-Marketing | Internet marketing | Sozialer Wandel | Social change | Markenartikel | Brand | Social Web | Social web | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJTMKT.2022.122442 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013258263