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"A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspectives on sustainability and corporate social responsibility can be applied to the practicalities of brand management. By addressing a...
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Introduction chapter / S.F. Syed Alwi and TC Melewar -- Branding and corporate marketing -- Corporate brands and … marketing strategy / Jonathan A. J. Wilson and Jonathan Liu -- Islamic products and services : the concept of halal and … tourism industry / Rusnah Muhamad -- Strategic global orientation -- Global marketing and Islamic countries / Cedomir …
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The pillars of good consumer and sensory studies -- Sensory profile of a product : mapping internal sensory properties -- The foundations of consumer evaluation -- Study plans and strategy : sustainable short, mid and long-term vision -- Real-life anticipation with market factors : concept,...
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