modeling to analyze the given data. The findings show that there is a significant relationship among brand-perceived quality …, green brand image, (GBI) and brand value, but not with the green brand-perceived value (GBPV). In addition, the results of … the study show that brand credibility has a significant relationship with the GBPV and GBI, but not with the GBPV and GBI …

Green brand is a name, term, design, or symbol that identifies seller(s) products and differentiates them from … competitors' products. Firms are heavily focused on branding because at the product-market level, brand equity increases channel … effectiveness and communications and decreases price sensitivity associated with the brand. Green brands are those brands that …