was found between the importance of fashion brand sustainability and consumers' decisions to buy sustainable clothing … products. However, the sustainability of a fashion brand or product is among the least important factors in their purchasing … various factors that may influence consumer behaviour, such as the sustainability of a fashion brand or product, potentially …

Lohas - A brilliant marketing idea -- Are there green trends? -- The brand as a social alliance system -- The brand from a … legal, economic and sociological point of view -- What brand really is -- Managing authentic brands -- The example of wooden … develop young brands -- The six principles of green brand management -- Conclusion and outlook: All green?. Translated with …