Start-ups are regularly facing special challenges when developing their communication policy. Very often, neither the founders nor the company name or the products are well-known. This is especially true in the earliest phase of start-ups which is being analyzed in this article. It is especially...

This paper explores activities undertaken by Science Parks to attract talent for their tenants. Despite the importance of accessing talent, there are very few studies focusing on this research area. The data in this investigation comes from seven cases studies on talent attraction activities...