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New market segmentation knowledge in the function of bioeconomy development in Serbia
Djokic, Nenad; Grubor, Aleksandar; Milićević, Nikola; … - In: Amfiteatru Economic Journal 20 (2018) 49, pp. 700-716
knowledge - food-related lifestyle market segmentation and scales' testings. The results point out to adventurous consumers as …Sustainability of companies in modern market conditions greately depends on the knowledge. In order to improve their … business processes and satisfy the needs of their customers, managers have to rely on new marketing knowledge, especially in …
Persistent link: https://www.econbiz.de/10012004582
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Segmenting Food Markets The Role of Ethnocentrism and Lifestyle In Understanding Purchasing Intentions
Kavak, Bahtisen; Gumusluoglu, Lale - 2007
Previous research on ethnocentrism and lifestyle has focused on attitudinal segmentation. However, consumer attitudes … this study is to use purchasing intention to examine whether lifestyle and ethnocentrism can be useful indicators in … segmenting foreign and domestic food markets. Data were collected from 1856 households in Turkey. Ethnocentrism, lifestyle (with …
Persistent link: https://www.econbiz.de/10014221829
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Exploring organic food purchase behaviors of Gen Z : an application of TPB and MOA model in a transition country
Nguyen Phuong Mai; Vo, Nam D. - In: Foundations of Management : the journal of Warsaw … 15 (2023) 1, pp. 35-50
This article investigates the predictors of purchase behavior of the generation Z (Gen Z) in the Vietnamese organic food sector. We proposed a research model by extending the theory of planned behavior (TPB) with the motivation-opportunity-ability (MOA) framework to address the gap between...
Persistent link: https://www.econbiz.de/10014507324
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What is Special about Marketing Organic Products? How Organic Assortment, Price and Promotions Drive Retailer Performance
Bezawada, Ram - 2012
Higher sales and margins are key goals for retailers promoting emerging products, such as organics, but little is known about their marketing effectiveness and their cross-effects on conventional product sales. Extant research reports conflicting results about price and promotional sensitivity...
Persistent link: https://www.econbiz.de/10013098405
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The Marketing Mix in the Analysis of the Consumer's Behaviour of Organic Products
Dabija, Dan-Cristian - 2015
The behavior of organic products consumer's is strongly influenced by the direct or indirect action of several objectives (price, quality, income, evolution of quantitative or value sales, buying power), but especially subjective factors (social class, prescriptions, education and particularly...
Persistent link: https://www.econbiz.de/10013026539
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Functional food marketing : the Hungarian market case
Nagy, Szabolcs - 2010
In Hungary, a growing number of consumers have recently recognized the importance of healthy eating habits in disease prevention. As health is one of the most important terminal values of Hungarian consumers, functional foods are likely to have a bright future and their market is expected to...
Persistent link: https://www.econbiz.de/10011282130
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Knowledge and Consumption of Organic Food in New Zealand
Murphy, Andrew J. - 2013
Despite the increase in demand for organic food in NZ, research into consumer knowledge and attitudes has not kept pace … food, and their awareness and knowledge of the food qualities and the certification schemes that underpin the organic food …
Persistent link: https://www.econbiz.de/10014221003
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Milieuspezifisches Marketing für Biolebensmittel : Lebensstil als Grundlage der Marktsegmentierung
Steimer, Isabelle - 2006
Persistent link: https://www.econbiz.de/10004891789
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Functional Food Marketing : The Hungarian Market Case
Nagy, Szabolcs - 2017
In Hungary, a growing number of consumers have recently recognized the importance of healthy eating habits in disease prevention. As health is one of the most important terminal values of Hungarian consumers, functional foods are likely to have a bright future and their market is expected to...
Persistent link: https://www.econbiz.de/10012961169
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Insights into classic theatre market segments
Šimić, Mirna Leko; Pap, Ana - In: Naše gospodarstvo : NG 66 (2020) 4, pp. 50-62
Marketing segmentation is one of the key strategic elements in marketing planning that helps identifying key consumer groups and their characteristics and enables the adaptation of marketing strategies to different target consumers. The aim of this paper is paper aims to segment classic theatre...
Persistent link: https://www.econbiz.de/10012428333