The Corona Virus, or COVID-19, has become one of the world's issues, not only affecting health but also the Indonesian economy. One of the sectors that has been impacted was micro, small, and medium enterprises (MSMEs), whose performance has decreased. Entrepreneurial marketing and innovation...

Purpose: The main purpose of this paper is to develop a reliability and validity scale for measuring instruments of city marketing (CM) those are liveability, visitability and investability for Maluku Province in Indonesia.Design: The methodology consists of developing the scale based on a...

This study was aimed to obtain creative industries SMEs potentials developed in Cimahi, determine creative industries that could be prioritized as a market leader, obtain ideas of they behaved in utilizing the internet and E-Commerce, and acquire concept models through E-Commerce marketing. The...

The purpose of this study is to examine the effect of entrepreneurial marketing to innovation and its impact on marketing performance and financial performance of wearing apparel small industries in West Java, Indonesia. Total sample was 200 small industries, survey method is used and data...

This paper is to submit a model of university development through strategic alliances among universities in three regions, namely Vietcalom, Indotim, and Philiplands. In order to implement the strategic alliances as mentioned above, it needs a region as a center of the strategic alliances,...

This study was aimed to obtain creative industries SMEs potentials developed in Cimahi, determine creative industries that could be prioritized as a market leader, obtain ideas of they behaved in utilizing the internet and E-Commerce, and acquire concept models through E-Commerce marketing. The...

Objective – This study attempts to determine the effect of religiosity, environmental attitudes, and environmental knowledge towards green purchase behavior. Methodology/Technique – Data were collected by distributing questionnaire to 14 shopping centers in Pekanbaru City during April -...

The Corona Virus, or COVID-19, has become one of the world's issues, not only affecting health but also the Indonesian economy. One of the sectors that has been impacted was micro, small, and medium enterprises (MSMEs), whose performance has decreased. Entrepreneurial marketing and innovation...