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The development of marketing theory and its philosophical underpinnings
Maclaran, Pauline (contributor) - 2008
Persistent link: https://www.econbiz.de/10003605073
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Roots of marketing and consumer research at the University of Chicago
Levy, Sidney J. - 2008
Persistent link: https://www.econbiz.de/10003609447
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Remembering motivation research : toward on alternative genealogy of interpretive consumer research
Tadajewski, Mark - 2008
Persistent link: https://www.econbiz.de/10003609456
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The Role of the psychologist in market and advertising research
Wulfeck, Wallace H. - 2008
Persistent link: https://www.econbiz.de/10003609459
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From methods and projects to systems and process : the evolution of marketing research techniques
Stewart, David W. - 2008
Persistent link: https://www.econbiz.de/10003609461
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The critical imagination : emancipatory interests in consumer research
Murray, Jeff B.; Ozanne, Julie L. - 2008
Persistent link: https://www.econbiz.de/10003610426
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Construing the critical imagination : comments and necessary diversions
Hetrick, William P.; Lozada, Hector R. - 2008
Persistent link: https://www.econbiz.de/10003610435
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Feminist thought : implications for consumer research
Bristor, Julia M.; Fischer, Eileen - 2008
Persistent link: https://www.econbiz.de/10003610443
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Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R. - 2008
Persistent link: https://www.econbiz.de/10003611116
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Studies in the new consumer behaviour
Belk, Russell W. - 2008
Persistent link: https://www.econbiz.de/10003611234