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Marketing applications of MDS : assessment and outlook
Green, Paul E. - 2007
Persistent link: https://www.econbiz.de/10003541510
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Brain science : in search of the emotional unconscious
Penn, David - In: Market research handbook, (pp. 481-498). 2007
Persistent link: https://www.econbiz.de/10003548800
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Netzwerkanalyse
Brunnthaller, Markus; Wührer, Gerhard A. - In: Handbuch Marktforschung : Methoden, Anwendungen, …, (pp. 373-403). 2008
Persistent link: https://www.econbiz.de/10003573295
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Mehrebenenmodelle
Wieseke, Jan - In: Handbuch Marktforschung : Methoden, Anwendungen, …, (pp. 499-519). 2008
Persistent link: https://www.econbiz.de/10003573310
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Modellgestützte Absatzprognosen auf High-Tech-Märkten : eine theoretische und empirische Untersuchung
Gnibba, Kumiko (contributor) - 2006
Persistent link: https://www.econbiz.de/10003529945
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Fundamentals of marketing research ; Vol. 1
Malhotra, Naresh K. (contributor) - 2007 - 1. publ.
Persistent link: https://www.econbiz.de/10003530717
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Fundamentals of marketing research ; Vol. 2
Malhotra, Naresh K. (contributor) - 2007 - 1. publ.
Persistent link: https://www.econbiz.de/10003530721
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Fundamentals of marketing research ; Vol. 3
Malhotra, Naresh K. (contributor) - 2007 - 1. publ.
Persistent link: https://www.econbiz.de/10003530740
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Fundamentals of marketing research ; Vol. 4
Malhotra, Naresh K. (contributor) - 2007 - 1. publ.
Persistent link: https://www.econbiz.de/10003530742