Marketing applications of MDS : assessment and outlook
Year of publication: |
2007
|
---|---|
Authors: | Green, Paul E. |
Published in: |
Fundamentals of marketing research ; Vol. 6. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 171-182
|
Subject: | Marktforschung | Market research | Multivariate Analyse | Multivariate analysis | Marketingtheorie | Marketing theory |
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