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Fundamentals of marketing research ; Vol. 5
Malhotra, Naresh K. (contributor) - 2007 - 1. publ.
Persistent link: https://www.econbiz.de/10003530743
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Fundamentals of marketing research ; Vol. 6
Malhotra, Naresh K. (contributor) - 2007 - 1. publ.
Persistent link: https://www.econbiz.de/10003530746
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Critical research in marketing : an armchair report
Scott, Linda M. - In: Critical marketing : defining the field, (pp. 3-17). 2007
Persistent link: https://www.econbiz.de/10003534389
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Critical marketing : insights for informed research and teaching
Schroeder, Jonathan E. - In: Critical marketing : defining the field, (pp. 18-29). 2007
Persistent link: https://www.econbiz.de/10003534396
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Rethinking critical marketing
Bradshaw, Alan; Firat, A. Fuat - In: Critical marketing : defining the field, (pp. 30-43). 2007
Persistent link: https://www.econbiz.de/10003534404
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Concerning marketing critterati : beyond nuance, estrangement and elitism
Brownlie, Douglas; Hewer, Paul - In: Critical marketing : defining the field, (pp. 44-68). 2007
Persistent link: https://www.econbiz.de/10003534483
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Customer-driven or driving the customer? : exploitation versus exploration
Marion, Gilles - In: Critical marketing : defining the field, (pp. 99-112). 2007
Persistent link: https://www.econbiz.de/10003534513
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Marketing theory
Maclaran, Pauline (contributor) - 2008
Persistent link: https://www.econbiz.de/10003534831
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Marketing research in the New Millennium : emerging issues and trends
Malhotra, Naresh K.; Peterson, Mark A. - 2007
Persistent link: https://www.econbiz.de/10003538073
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Multiple orientations for the conduct of marketing research : an analysis of the academic/practioner distinction
Brinberg, David; Hirschman, Elizabeth Caldwell - 2007
Persistent link: https://www.econbiz.de/10003538136