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Some immigrants try to keep their ethnicity hidden while others become ever deeply more mired in their home culture. We …
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primed culture) are driven by identification motives, whereas contrastive responses (shifting away from this norm) are driven … identity-motive hypotheses, assimilative responses to American-culture primes occurred for high (but not low) identifiers with … American culture, and contrastive responses to Chinese-culture primes occurred for high (but not low) disidentifiers with …
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The present paper is a systematic review that brings together and systematizes the articles on luxury marketing based on the target segment’s religion. Religion is believed to guide consumers’ judgments and decisions toward luxury. The mainstream marketing literature has not focused properly...
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identity, is constructed from information on the following elements: language, culture, societal interaction, history of …
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