Purpose Main purpose of this chapter is to broaden current knowledge of marketing plan design and implementation. In this context, main scope is to explain why marketing planning is a crucial managerial function and procedure for tourism business ventures. Methodology/approach Literature review...

Purpose This chapter aims to present and analyze how the methodology/approach of service blueprinting may contribute to managing and offering high quality experiences to sport tourists. Methodology/approach In this study we use a combination of theoretical tools to develop a finalized services...

The hospitality sector, via resort mini-clubs also referred as kids' clubs, has put in place initiatives to empower children to be responsible tourists. This is all the more important as children are the tourists of the future. In their endeavour to educate children during their holidays, many...