Modelling wedding marketing strategies : an fsQCA Analysis
Year of publication: |
2018
|
---|---|
Authors: | Fotiadis, Anestis |
Published in: |
Journal of Tourism, Heritage & Services Marketing : JTHSM. - Thessaloniki : [Verlag nicht ermittelbar], ISSN 2529-1947, ZDB-ID 2889493-5. - Vol. 4.2018, 1, p. 23-26
|
Subject: | Weddings | fsQCA | Taiwan | Marketing Strategies | Marketingmanagement | Marketing management |
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