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Analyses the relationship between satisfaction with mail-order speciality food attributes, overall satisfaction, and likelihood of future purchase using a structural equation model. The results indicate that customer satisfaction is associated with both service and product features of mail order...
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The paper reports the results of a study of food shopping behaviour in Greece. It is concerned with establishing the dimensions underlying shoppers’ evaluations of their regular supermarket store attributes, exploring the existence of shopper segments and subsequently, identifying the segments...
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In marketing, products are defined as a series of attributes which extend beyond the concept of physical aspects of the product. This concept is applied to the definition of compound animal feeds. The development of the industry is described and evidence presented to establish the degree of...
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