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The influence of branding and communication on the perception of value : a study from the perspective of medical tourism services

Sousa, Bruno; Alves, Gisela Maria - In: International journal of services and operations … 44 (2023) 3, pp. 355-367

Persistent link: https://www.econbiz.de/10014311713

Smart healthcare system (SHS) : medical tourism delivering, consumption, and elevating tool in the ages of smart technologies

Dar, Hafizullah; Kashyap, Kirti - In: Tourism planning & development 20 (2023) 3, pp. 397-415

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Patient consideration of local hospital, center of excellence, and medical tourism options for surgery

Yoo, Boonghee; Thelen, Shawn T.; Harrison, Kristina - In: Health marketing quarterly 40 (2023) 2, pp. 119-140

Persistent link: https://www.econbiz.de/10014295039

Medical Entrepreneurship : Trends and Prospects in the Digital Age

Raimi, Lukman (ed.); Oreagba, Ibrahim Adekunle (ed.) - 2023

Chapter 1: Conceptualisation of Medical Entrepreneurship -- Chapter 2: Imperatives, Scope and Dimensions of Medical Entrepreneurship -- Chapter 3: Commercial Entrepreneurship and Medical Entrepreneurship -- Chapter 4: Business Model for Medical Entrepreneurship/ Medical Entrepreneurs -- Chapter...

Persistent link: https://www.econbiz.de/10013504729

A Voyage of Medical Tourism through Alternative Medicine (With Reference to Bathini Fish Medicine in Hyderabad)

Murthy, Psr; Priyadarsini K., Jyothsna - 2011

"From the Bitterness of disease man learns the sweetness of health." - Catalan Proverb India is a leading player in the medical tourism industry. It is increasingly emerging as the destination of choice for a wide range of medical procedures. The medical tourism market in India was estimated at...

Persistent link: https://www.econbiz.de/10014187160

Determining public's attitude toward medical tourism development : a scale proposal

Sağ, Ilhan; Zengul, Ferhat Devrim; Avcı, Keziban - In: International journal of pharmaceutical and healthcare … 16 (2022) 2, pp. 243-259

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Gesundheitstourismus in Europa : eine empirische Transaktionskosten-Analyse

Klar, Andreas - 2013 - 1. Aufl.

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Services marketing and medical tourism : the impact on private health services in Bangkok

James, Paul - In: Journal of management research 12 (2020) 1, pp. 37-56

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Healthy at Work : Interdisciplinary Perspectives

Wiencke, Markus (ed.); Cacace, Mirella (ed.); … - 2016

Organizational Culture and Occupational Health -- The Importance of Leadership for Occupational Health -- Public and Private Policies Promoting Occupational Health -- Evidence-Based Studies and Interventions Promoting Occupational Health.

Persistent link: https://www.econbiz.de/10013275858

Indian health policy in light of COVID-19 : the puzzle of state capacity and institutional design

Shah, Ajay - In: India policy forum 17 (2020), pp. 31-75

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