costs to the products being advertised, - Elimination (or non-emergence) of competition in markets to the products being …

.). The network benefits between consumers and sellers depend on the mode of competition within the sub-markets: more … competition between sellers lowers product prices, increases the surplus consumers receive from a sub-market, and makes platform … membership more desirable for consumers. However, more competition also lowers profits for a seller which makes platform …

sellers shape the market structure in platform industries. If product market competition is tough, sellers avoid competitors … markets, several homogeneous platforms segment the market. Instead, if product market competition is soft, agglomeration on a … competition. …