Part I. Introduction -- Part II. Societal aspects of marketing and consumption -- Part III. Catholic social thought issues in marketing -- Part IV. Sustainability issues in marketing -- Part V. Public policy issues in marketing -- Part VI. Ethical issues in marketing -- Part VII. Conclusion.

This study introduces the construct of Perceived Marketplace Influence (PMI) and investigates its role in mediating the relationship between environmental concern and sustainable consumption behavior. A nationwide survey shows that Perceived Marketplace Influence plays an important role in...

Purpose – The aim of this paper is to expand the scant literature related to retail branding ideology and the application of mythotypes to flagship stores within the Chinese setting. The study explores the transplantation of a retail brand ideology in the form of complex home‐country...

Marketing‐driven consumer culture is often indicted in the degradation of the ecosphere. Futurists envision an ecological crisis in the new millennium. Marketing and consumer research can be enlisted in the aversion of this crisis. Political and philosophical regimes of environmental...