This research focuses on the process of growth in the automobile industries in the ASEAN region. ASEAN is drawing attention both from the vantage point of its position as an automobile-producing region and as a potential automobile market. Thailand in particular has long treated automobile...

For the last several decades, global airline alliances have ensured their market presence in the aviation industry. Scholars have focused on the effects of alliance affiliation for airlines and what the competitive advantages of alliances are. However, these issues have been discussed in...

Scandals involving celebrities’ moral transgressions are common in both Western and Eastern cultures. Existing literature, however, has been primarily based on Western cultures. We examine differences between South Korea and the United States (U.S.) in consumers’ support for celebrities...