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Making mobile ads that work
Stephen, Andrew; Bart, Yakov; Sárváry, Miklós - In: Harvard business review : HBR 91 (2013) 12, pp. 32
Persistent link: https://www.econbiz.de/10010226745
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Lohnende Handywerbung
Stephen, Andrew; Bart, Yakov; Sárváry, Miklós - In: Harvard-Business-Manager : das Wissen der Besten 36 (2014) 1, pp. 19
Persistent link: https://www.econbiz.de/10010227067
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Leading IJRM on the path to prominence
Kannan, P. K.; Hung, Iris; Reinartz, Werner J.; … - In: International journal of research in marketing : IJRM ; … 36 (2019) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10012016486
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From tablet to table : how augmented reality influences food desirability
Fritz, William; Hadi, Rhonda; Stephen, Andrew - In: Journal of the Academy of Marketing Science 51 (2023) 3, pp. 503-529
Persistent link: https://www.econbiz.de/10014251232
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Goal management in sequential choices : consumer choices for others are more indulgent than personal choices
Laran, Juliano - In: Journal of consumer research : JCR ; an … 37 (2010/11) 2, pp. 304-314
Persistent link: https://www.econbiz.de/10003997857
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Choosing your future : temporal distance and the balance between self-control and indulgence
Laran, Juliano - In: Journal of consumer research : JCR ; an … 36 (2009/10) 6, pp. 1002-1015
Persistent link: https://www.econbiz.de/10003962963
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Self‐control : Information, priorities, and resources
Laran, Juliano - In: Consumer Psychology Review 3 (2019) 1, pp. 91-107
Persistent link: https://www.econbiz.de/10012272363
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How Being Busy Can Increase Motivation and Reduce Task Completion Time
Wilcox, Keith; Laran, Juliano; Stephen, Andrew T.; …
This research tests the hypothesis that being busy increases motivation and reduces the time it takes to complete tasks for which people miss a deadline. This effect occurs because busy people tend to perceive that they are using their time effectively, which mitigates the sense of failure...
Persistent link: https://www.econbiz.de/10011427212
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How Being Busy Can Increase Motivation and Reduce Task Completion Time
Wilcox, Keith; Laran, Juliano; Stephen, Andrew T.; … - 2016
This research tests the hypothesis that being busy increases motivation and reduces the time it takes to complete tasks for which people miss a deadline. This effect occurs because busy people tend to perceive that they are using their time effectively, which mitigates the sense of failure...
Persistent link: https://www.econbiz.de/10012164861
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Context-dependent effects of goal primes
Laran, Juliano; Janiszewski, Chris A.; Cunha, Marcus - In: Journal of consumer research : JCR ; an … 35 (2008/09) 4, pp. 653-667
Persistent link: https://www.econbiz.de/10003806948