. Moreover, this study examines the specific mechanism through which more distal factors, such as trust, risk, experience and … – The results show that trust and experience explain individuals’ initial usage intention, while risk and experience explain …

. This may suggest that organisations would use dissimilar financial and risk assessment models or place different importance … significant difference in the financial and risk assessment models used in their appraisal. This indicates that any perceived … formal financial and risk assessment stage of project appraisal. There is also evidence to suggest that practitioners use …

information will result in reduced uncertainty and improved risk perceptions in decision situations. This premiss is examined in … the context of decision maker behaviour, drawing on empirical research involving 50 managers undertaking strategic …, enabling the managers to access structured information databases to support their decision making. Concludes that the initial …

. Reports research based on the theories of perceived risk and work simplification, set in the context of the growing pressure …, concludes that perceived risk on the part of the GP is a significant determinant of generic drug adoption and that the desire to …

Notes that the risk of cannibalization is a very real threat for many new product launches and that the risk becomes …, since line extension is by far the most common branding strategy for new products, it is important that managers develop … and examines three techniques which managers might use to measure it. Tests gains loss analysis, duplication of purchase …

This paper provides an exploratory examination of the purchasing patterns, selection procedures and risk … impact of female consumer risk reduction strategies (RRSs) on this process. These issues are explored by considering female … consumer buyer behaviour in relation to joint purchase decisions regarding “high‐involvement and high‐risk” household products …

Purpose – The purpose of this study is to examine the nature of regional macroeconomic risk by examining the trade … effect of reducing risk in the region. If MNEs aim to reduce their risk exposure, they must first deepen their commitment to … the regional market. Originality/value – This paper enriches current understanding of the changing nature of regional risk …

The focus of this research was on exploring how entrepreneurs think about risk and deal with it in the strategy … formation process. Suggests that risk taking is related to several factors: innate personality traits; learning; experience of …’s perceptions of risk, and capacity to bear risk, evolved over time. The main proposal of this exploratory study is that risk taking …

provide guidelines for the developments in strategic management, relationship marketing and risk management.  …

Most people agree that preparing for the future is necessary to excel, but doing it effectively is difficult. All risk … strategic settings as it may lead to less informed decision making. We also believe that strategic risk analysis can hardly be … performed well without matching risk management actions to the organization’s characteristics. We therefore present a new …