Kobbeltvedt, Therese; Wolff, Katharina - In: Judgment and Decision Making 4 (2009) 7, pp. 567-586
The Theory of Planned Behaviour (TpB: Ajzen, 1985; 1991) is based on a utility framework, and the Risk-as-Feelings hypothesis (RaF: Loewenstein, Weber, Hsee, \& Welch, 2001) is a feelings-based behavioural model. The TpB and RaF are first compared and contrasted. Two empirical studies investigated...