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What brand do I use for my new product? : the impact of new product branding decisions on firm value

Kovalenko, Larisa; Sorescu, Alina; Houston, Mark B. - In: Journal of the Academy of Marketing Science 50 (2022) 2, pp. 338-365

Persistent link: https://www.econbiz.de/10012819760

The impact of product innovation announcements on firm value : evidence from the bio-pharmaceutical industry

Niederreiter, Jan; Riccaboni, Massimo - In: Industry and innovation 29 (2022) 1, pp. 25-52

Persistent link: https://www.econbiz.de/10012804371

Quality management, green innovation and firm value : evidence from Indonesia

Husnaini, Wahidatul; Tjahjadi, Bambang - In: International Journal of Energy Economics and Policy : IJEEP 11 (2021) 1, pp. 255-262

Persistent link: https://www.econbiz.de/10012587602

Reverse innovation and firm value in emerging markets : evidence from China

Hou, Fangfang; Li, Congshan - In: Accounting and finance 63 (2023) 1, pp. 161-198

Persistent link: https://www.econbiz.de/10014301500

Stock market reaction to green vehicle innovation

Ba, Sulin; Lisic, Ling Lei; Liu, Qindong; Stallaert, Jan - In: Production and operations management : an international … 22 (2013) 4, pp. 976-990

Persistent link: https://www.econbiz.de/10009791611

Competition, technology licensing-in, and innovation

Moreira, Solon; Klueter, Thomas Maximilian; Tasselli, … - In: Organization science : a journal of the Institute for … 31 (2020) 4, pp. 1012-1036

Persistent link: https://www.econbiz.de/10012294915

Developing a system dynamic model for product life cycle management of generic pharmaceutical products : its relation with open innovation

Mousavi, Atefeh; Mohammadzadeh, Mehdi; Zare, Hossein - In: Journal of open innovation : technology, market, and … 8 (2022) 1, pp. 1-19

The purpose of this study is to identify elements that influence the sale of generic pharmaceutical products during their life cycle in order to achieve more comprehensive planning and to prevent a decline stage of the product life cycle (PLC). We used a system dynamic model to identify the...

Persistent link: https://www.econbiz.de/10012801597

Intellectual resource and new product performance : mediating role of innovation capability

Yousefi, Nazila; Ahmady, Razieh; Mehralian, Gholamhossein - In: International journal of learning and intellectual capital 19 (2022) 2, pp. 154-168

Persistent link: https://www.econbiz.de/10013041280

A a new digital value chain model with PLC in biopharmaceutical industry : the implication for open innovation

Kim, YongChan; Atukeren, Erdal; Lee, YeonWoo - In: Journal of open innovation : technology, market, and … 8 (2022) 2, pp. 1-18

The advancement of technology in the biopharmaceutical industry has spearheaded the speed and scale of digitalization in various aspects. New drug development is becoming more complex, costly, and challenging. This paper examines how the pharmaceutical value chain model could integrate with the...

Persistent link: https://www.econbiz.de/10013171458

Dusting off the old ones : drug licensing to startups, innovation success and efficiency

Hammoudeh, Mosab; Krieger, Joshua L.; Xu, Jiajie - 2024

Persistent link: https://www.econbiz.de/10014529873

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