Getting under your skin, or, How design thinking is about more than style -- Converting need into demand, or, Putting … -- Returning to the surface, or, The design of experiences -- Spreading the message, or, The importance of storytelling -- Design … thinking meets the corporation, or, Teaching to fish -- The new social contract, or, We're all in this together -- Design …

"Implement the same principles that shaped Apple's approach to design Apple sees design as a tool for creating … designer. Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and … companies that have mastered the creative application of design to create outrageous business results Delivers how-to lessons …