Firdaus, Abdullah; Kanyan, Agnes - In: Marketing Intelligence & Planning 32 (2014) 3, pp. 293-310
by customers are identified, and strategies for the enhancement of relationship marketing program are put forward. Design … multidimensional construct consisting of four key dimensions namely communication, trust, empathy and commitment. Practical … implications – Communication emphasizes the necessity to communicate in understandable way; trust refers to the ability to inspire …