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A qualitative study of managerial challenges facing small business geographic expansion
Greening, Daniel W. - In: Journal of business venturing 11 (1996) 4, pp. 232-256
Persistent link: https://www.econbiz.de/10001202922
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Advertising and the US market demand for beer
Lee, Byunglak - In: Applied economics 24 (1992) 1, pp. 69-76
Persistent link: https://www.econbiz.de/10001129552
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Occupational trends in advertising : 1984 - 90
Anderson, Kay E. - In: Monthly labor review : MLR 115 (1992) 9, pp. 26-30
Persistent link: https://www.econbiz.de/10001130085
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Scale and scope effects on advertising agency costs
Silk, Alvin J. - In: Marketing science : the marketing journal of the … 12 (1993) 1, pp. 53-72
Persistent link: https://www.econbiz.de/10001152601
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Determinants of foreign investment of US advertising agencies
Terpstra, Vern - In: Journal of international business studies : JIBS ; an … 19 (1988) 1, pp. 33-46
Persistent link: https://www.econbiz.de/10001073337
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Dorland: its origins and growth until 1939
Hennessy, Elizabeth - In: European journal of marketing : EJM 22 (1988) 8, pp. 49-67
Persistent link: https://www.econbiz.de/10001076011
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A comparative history of advertising self-regulation in the UK and the US
Miracle, Gordon E. - In: European journal of marketing : EJM 22 (1988) 4, pp. 7-23
Persistent link: https://www.econbiz.de/10001049954
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Generic fluid milk advertising, demand expansion, and supply response : the case of New York City
Liu, Donald J. - In: American journal of agricultural economics 70 (1988) 2, pp. 229-236
Persistent link: https://www.econbiz.de/10001053695
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An empirical analysis of dynamic, nonprice competition in an oligopolistic industry
Roberts, Mark J. - In: The Rand journal of economics 19 (1988) 2, pp. 200-220
Persistent link: https://www.econbiz.de/10001058858
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Are there scale economies in advertising?
Boyer, Kenneth Duncan - In: The journal of business : B 59 (1986) 3, pp. 509-526
Persistent link: https://www.econbiz.de/10001012616