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Strategic brand management : archetypes for managing brands through paradoxes

Högström, Claes; Gustafsson, Anders; Tronvoll, Bård - In: Journal of business research : JBR 68 (2015) 2, pp. 391-404

Persistent link: https://www.econbiz.de/10010472558

Customer experience from a self-service system perspective

Åkesson, Maria; Edvardsson, Bo; Tronvoll, Bård - In: Journal of service management 25 (2014) 5, pp. 677-698

Persistent link: https://www.econbiz.de/10010426047

Recovering service failure through resource integration

Xu, Yingzi; Tronvoll, Bård; Edvardsson, Bo - In: The service industries journal 34 (2014) 16, pp. 1253-1271

Persistent link: https://www.econbiz.de/10010492121

Paradigms in service research

Tronvoll, Bård; Brown, Stephen Walter; Gremler, Dwayne D. - In: Journal of service management 22 (2011) 5, pp. 560-585

Persistent link: https://www.econbiz.de/10009405818

The role of social platforms in transforming service ecosystems

Letaifa, Soumaya Ben; Edvardsson, Bo; Tronvoll, Bård - In: Journal of business research : JBR 69 (2016) 5, pp. 1933-1938

Persistent link: https://www.econbiz.de/10011451630

Institutional logics matter when coordinating resource integration

Edvardsson, Bo; Kleinaltenkamp, Michael; Tronvoll, Bård; … - In: Marketing theory 14 (2014) 3, pp. 291-309

Persistent link: https://www.econbiz.de/10010461912

The Palgrave Handbook of Service Management

Edvardsson, Bo (ed.); Tronvoll, Bård (ed.) - 2022

Part 1: Perspectives on Service Management -- Chapter 1: Overview of the Book -- Chapter 2: Framing and Defining Service Management -- Chapter 3: Service Management: Evolution, Current Challenges, and Opportunities -- Chapter 4: Service Management – Scope, Challenges, and Future Developments...