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Does guanxi in China always produce value? : the contingency effects of contract enforcement and market turbulence
Qian, Liping; Yang, Pianpian; Li, Yao - In: The journal of business & industrial marketing 31 (2016) 7, pp. 861-876
Persistent link: https://www.econbiz.de/10011564109
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Improving performance and curtailing opportunism : the role of contractual issue inclusiveness and obligatoriness in channel relationships
Yang, Pianpian; Qian, Liping; Zheng, Songyue - In: The journal of business & industrial marketing 32 (2017) 3, pp. 371-384
Persistent link: https://www.econbiz.de/10011662264
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Attributes of product advantage and choices for manufacturer-retailer formal governance : the case of new product launch
Zheng, Songyue; Qian, Liping; Yang, Pianpian - In: Asia Pacific journal of marketing and logistics 34 (2022) 8, pp. 1761-1777
Persistent link: https://www.econbiz.de/10013391131
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Relationship investment and channel performance : an analysis of mediating forces
Luo, Yadong; Liu, Yi; Xue, Jiaqi - In: Journal of management studies : JMS 46 (2009) 7, pp. 1113-1137
Persistent link: https://www.econbiz.de/10003890664
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Transfer of market knowledge in a channel relationship : impacts of attitudinal commitment and satisfaction
Liu, Yi; Li, Yuan; Xue, Jiaqi - In: Industrial marketing management : the international … 39 (2010) 2, pp. 229-239
Persistent link: https://www.econbiz.de/10003956091
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Ownership, strategic orientation and internationalization in emerging markets
Liu, Yi; Li, Yuan; Xue, Jiaqi - In: Journal of world business : JWB 46 (2011) 3, pp. 381-393
Persistent link: https://www.econbiz.de/10009236812
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The impact of emotional arousal levels and valence on product evaluations : from regulatory goal perspective
Choi, Nak Hwan; Jung, Jae Min; Oyunbileg, Tamir; Yang, … - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 78-99
Persistent link: https://www.econbiz.de/10011453244
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You wear face mask,I keep social distance : comparing COVID-19 preventive behaviors between China and the United States
Du, Rui; Gould, Stephen J.; Yang, Pianpian - In: Journal of international consumer marketing 36 (2024) 4, pp. 370-382
Persistent link: https://www.econbiz.de/10014575086
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A research on the relationship between suppliers' transaction-specific investments and perceived relational risks : the moderating roles of control mechanisms and relationship phas...
Liu, Yi; Qian, Liping; Yin, Jian - In: Frontiers of business research in China : selected … 1 (2007) 2, pp. 167-192
Persistent link: https://www.econbiz.de/10003759575
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Investment in transaction-specific assets and opportunistic behavior in a Chinese supply chain
Zhao, Xiande; Liu, Yi; Qian, Liping; Flynn, Barbara Bechler - In: Managing global supply chain relationships : …, (pp. 71-97). 2011
Persistent link: https://www.econbiz.de/10009239308