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The impact of increased brand...
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Consumer behaviour
24
Konsumentenverhalten
24
Brand management
18
Luxury goods
18
Luxusgüter
17
Markenführung
17
Brand image
13
Markenimage
13
Brand
9
Markenartikel
9
France
5
Frankreich
5
Luxury
5
Beziehungsmarketing
4
Comparison
4
Marketing
4
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4
Relationship marketing
4
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4
Advertising effects
3
Corporate social responsibility
3
Emotion
3
Lebensstil
3
Lifestyle
3
Luxury brand
3
Social Web
3
Social web
3
Werbewirkung
3
Willingness to pay
3
Zahlungsbereitschaftsanalyse
3
Brand attitude
2
Brand heritage
2
Brand love
2
Brand loyalty
2
Celebrity endorsement
2
Celebrity-Werbung
2
Cognition
2
Corporate Social Responsibility
2
Desirability
2
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Undetermined
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74
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12
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44
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2
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2
research-article
1
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English
51
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French
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Valette-Florence, Pierre
82
Merunka, Dwight
18
Kapferer, Jean-Noël
7
Barnier, Virginie de
6
Albert, Noël
5
Albert, Noel
4
Ferrandi, Jean-Marc
4
Kahle, Lynn R.
4
Valette-Florence, P.
4
Ambroise, Laure
3
Chandon, Jean-Louis
3
Delécolle, Thierry
3
Falcy, Sandrine
3
Guizani, Haythem
3
Laurent, Gilles
3
Odin, Nathalie
3
Odin, Yorick
3
Parguel, Béatrice
3
Valette-Florence, Rita
3
Akrout, Houcine
2
Bartikowski, Boris
2
Cova, Véronique
2
Diallo, Mbaye Fall
2
Farooq, Omer
2
Ferrand, Alain
2
Kaswengi, Joseph
2
Kessous, Aurélie
2
Mourad, Siham
2
Payaud, Marielle
2
Pecot, Fabien
2
Pham, Mélanie
2
Sirieix, Lucie
2
Usunier, Jean-Claude
2
Vigneron, Franck
2
Albert, Noe͏̈l
1
Aurifeille, J.-M.
1
BECHEUR, Imène
1
Bayarassou, Oula
1
Becheur, Imene
1
Becheur, Imène
1
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HAL
5
Université Paris-Dauphine (Paris IX)
1
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Journal of business research : JBR
28
Journal of Business Research
6
The journal of brand management : an international journal
6
Revue française de gestion : hommes et techniques
5
Post-Print / HAL
4
Economies et sociétés : cahiers de l'ISMEA
3
Journal of Product & Brand Management
3
Cahiers de l'ISMEA / SG, Série "Sciences de gestion"
2
Recherche et applications en marketing
2
Recherche et applications en marketing : RAM
2
The journal of product & brand management
2
Cahiers de l'ISMEA / SG, Série Sciences de gestion
1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
Economics Papers from University Paris Dauphine
1
Euromed Marseille Working Paper
1
Innovations
1
International Journal of Retail & Distribution Management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of Business Ethics
1
Journal of business ethics : JOBE
1
Journal of business-to-business marketing
1
Journal of euro-marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Luxury marketing : a challenge for theory and practice
1
Operations research, Management science : OR MS ; the international literature digest
1
Psychology & Marketing
1
Psychology & marketing
1
Sciences de gestion
1
Sport management review
1
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ECONIS (ZBW)
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OLC EcoSci
15
RePEc
14
Other ZBW resources
5
USB Cologne (EcoSocSci)
2
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61
Les sept jalons d'une gestion du savoir efficace
Bartikowski, Boris
;
Merunka, Dwight
;
Ouattara, Abdoulaye
; …
- In:
Revue française de gestion : hommes et techniques
(
2009
)
197
,
pp. 15-35
Persistent link: https://www.econbiz.de/10008376173
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62
Les villes ont-elles une personnalité ?
Bartikowski, Boris
;
Merunka, Dwight
;
OUATTARA, ABDOULAYE
; …
- In:
Revue française de gestion : hommes et techniques
197
(
2009
)
7
,
pp. 49-65
Persistent link: https://www.econbiz.de/10008710366
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63
The impact of brand personality and sales promotions on brand equity
Valette-Florence, Pierre
;
Guizani, Haythem
;
Merunka, Dwight
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 24-29
Persistent link: https://www.econbiz.de/10008769052
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64
Luxury and counterfeiting: Issues, challenges and prospects
Valette-Florence, Pierre
- In:
The journal of brand management : an international journal
19
(
2012
)
7
,
pp. 541-544
Persistent link: https://www.econbiz.de/10009973155
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65
Do consumers perceive three levels of luxury? A comparison of accessible, intermediate and inaccessible luxury brands
De Barnier, Virginie
;
Falcy, Sandrine
; …
- In:
The journal of brand management : an international journal
19
(
2012
)
7
,
pp. 623-637
Persistent link: https://www.econbiz.de/10009973161
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66
Brand passion: Antecedents and consequences
Albert, Noel
;
Merunka, Dwight
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 904-909
Persistent link: https://www.econbiz.de/10010108524
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67
Means-End Chain Analyses of Fish Consumption in Denmark and France: A Multidimensional Perspective
Valette-Florence, Pierre
;
Sirieix, Lucie
;
Grunert, Klaus
; …
- In:
Journal of euro-marketing
8
(
1999
)
1-2
,
pp. 15-28
Persistent link: https://www.econbiz.de/10007182423
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68
Rev`ue Française de Gestion - DOSSIER: LE TEMPS EN GESTION - LE TEMPS DES CONSOMMATEURS: LE CAS DU TÉLÉPHONE PORTABLE
Valette-Florence, Pierre
;
Ferrandi, Jean-Marc
;
Usunier, …
- In:
Revue française de gestion : hommes et techniques
(
2001
)
132
,
pp. 112-118
Persistent link: https://www.econbiz.de/10007919488
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69
When consumers love their brands: Exploring the concept and its dimensions
Albert, Noël
;
Merunka, Dwight
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1062-1075
Persistent link: https://www.econbiz.de/10008092945
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70
When consumers love their brands: Exploring the concept and its dimensions
Albert, Noël
;
Merunka, Dwight
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1062-1076
Persistent link: https://www.econbiz.de/10008899457
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