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Setting Fair Prices – Fundamental Principle Of Sustainable Marketing

Cătoiu, Iacob; Vrânceanu, Diana Maria; Filip, Alina - In: Amfiteatru Economic Journal 12 (2010) 27, pp. 115-128

In commercial area, the price has a major importance, being frequently considered among the main criteria used in buying decision process. Price fairness derives from equity theory and it is focused on assuring in a transaction a reasonable report between the customer’s sacrifice and the value...

Persistent link: https://www.econbiz.de/10011724716

Partnership in Social Marketing Programs. Socially Responsible Companies and Non-Profit Organizations' Engagement in Solving Society's Problems

Şerban, Corina - In: Amfiteatru Economic Journal 13 (2011) 29, pp. 104-116

The development of social marketing, as an important area of analysis and research, has opened up multiple opportunities for organizations to engage in society’s problems. Whether we talk about non-profit organizations engaged in health or environmental programs or private companies willing to...

Persistent link: https://www.econbiz.de/10011724736

The Social Responsibility of Retailers through the Eyes of Students of a Commerce Faculty – a Qualitative Approach

Tigu, Gabriela; Tuclea, Claudia-Elena; Vrânceanu, … - In: Amfiteatru Economic Journal 16 (2014) 35, pp. 73-87

Retailers' social responsibility is treated in the literature in association with such topics as trade justice, ethics, or fairness. The concept can be defined according to various dimensions, involving characteristics such as quality products, price fairness, honesty, and ethical interactions...

Persistent link: https://www.econbiz.de/10011724841

Matrix Model for Choosing Green Marketing Sustainable Strategic Alternatives

Sitnikov, Catalina Soriana; Vasilescu, Laura; Ogarcă, Radu - In: Amfiteatru Economic Journal 17 (2015) 40, pp. 909-926

strategy, oriented towards competitive advantage. The model is based on the correlation that can be established among the … generic strategies of competitive advantage, the variables of extended marketing mix (7Ps) and the green marketing strategy … strategy and its role in promoting the environmental benefits of products. …

Persistent link: https://www.econbiz.de/10011724982

Responsible Consumption – Source of Competitive Advantages and Solution for Tourist Protection

Epura, Gheorghe; Tescațiu, Bianca; Todor, Raluca Dania; … - In: Amfiteatru Economic Journal 19 (2017) 45, pp. 447-462

industry to apply the principles of sustainable development and to follow a strategy of responsible consumption. Their efforts … can increase the tourist safety and can contribute to a proper strategy defining, if they are implemented in an adequate …

Persistent link: https://www.econbiz.de/10011725108

Are the Hungarians on the Right Track Toward Sustainable Consumption?

Rodek, Nóra; Marton, Zsuzsanna; Ernszt, Ildikó; … - 2019

Business operation in Corporate Social Responsibility (CSR) approach supports competitiveness and sustainable development. In Hungary the approaches of social responsibility and sustainability started to develop after the change of regime, mainly through international corporate cooperation....

Persistent link: https://www.econbiz.de/10012141514

Integrated marketing communication as a business management tool in the context of sustainable development

Šķiltere, Daina; Bormane, Santa - In: Open Economics 1 (2018) 1, pp. 115-123

marketing communications (IMC) as a business management tool may not only draw the consumers' attention and incite a purchase … sustainability as an innovative business management tool fosters sustainable development. Based on the results of the research, the …

Persistent link: https://www.econbiz.de/10012598222

Qualitätsmanagement : Eine Aufgabe des Controllings, des Marketings oder des Risikomanagements?

Wrede, Florian - Hochschule <Wismar> / Fachbereich Wirtschaft - 2008

Qualitätsmanagement ist wieder in aller Munde. Der Spielzeugwarenhersteller Mattel war erst unlängst gezwungen, 21 Millionen in China produzierte Spielzeuge zurückzurufen. Die Gründe lagen beispielsweise in unzulässig hohem Bleigehalt in den Farben und in der Verschluckungsgefahr von...

Persistent link: https://www.econbiz.de/10005863335

Human resource management in professional service firms : learning from a framework for research and practice

Kaiser, Stephan; Kozica, Arjan; Swart, Juani; Werr, Andreas - In: Zeitschrift für Personalforschung : ZfP 29 (2015) 2, pp. 77-101

Success in human resource management (HRM) depends on the question of whether applied practices of HRM meet specific …

Persistent link: https://www.econbiz.de/10011297681

Business Communication : Challenges in a Complex Environment (Spanish)

Gómez Torres, Alberto Emilio - 2010

The main purpose of this presentation is to create a space for round table on communication processes in the company with emphasis on its relationship with the environment. In general, we discuss the issues of identity, image and corporate reputation or corporate, in other words, the way they...

Persistent link: https://www.econbiz.de/10013138422