Over the last 15 years, digital media platforms have revolutionized marketing, offering new ways to reach, inform, engage, sell to, learn about, and provide service to customers. As a means of taking stock of academic work’s ability to contribute to this revolution, this article tracks the...

The call for papers for this special issue of the Journal of the Association for Consumer Research began with this vignette: “A street scene in New York, Shanghai or Moscow today differs from the same scene in 2005 in one particular respect: today most of the pedestrians, some of the cyclists,...

This research examines how the reliance on emotional feelings as a heuristic influences the proposal of offers in negotiations. Results from three experiments based on the classic ultimatum game show that, compared to proposers who do not rely on their feelings, proposers who rely on their...