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Are close friends the enemy? : online social networks, self-esteem, and self-control
Wilcox, Keith; Stephen, Andrew T. - In: Journal of consumer research : JCR ; an … 40 (2013/14) 1, pp. 90-103
Persistent link: https://www.econbiz.de/10009777330
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The past, present, and future of innovation research
Lee, Byung Cheol; Moorman, Christine; Moreau, C. Page; … - In: Marketing letters : a journal of research in marketing 31 (2020) 2/3, pp. 187-198
Persistent link: https://www.econbiz.de/10012301445
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How word-of-mouth transmission encouragement affects consumers' transmission decisions, receiver selection, and diffusion speed
Stephen, Andrew T.; Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 33 (2016) 4, pp. 755-766
Persistent link: https://www.econbiz.de/10011634055
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Spillover effects in seeded word-of-mouth marketing campaigns
Chae, Inyoung; Stephen, Andrew T.; Bart, Yakov; Yao, Dai - In: Marketing science : the marketing journal of the … 36 (2017) 1, pp. 89-104
Persistent link: https://www.econbiz.de/10011645777
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Smart phones, bad calls? : the influence of consumer mobile phone use, distraction, and phone dependence on adherence to shopping plans
Sciandra, Michael R.; Inman, J. Jeffrey; Stephen, Andrew T. - In: Journal of the Academy of Marketing Science 47 (2019) 4, pp. 574-594
Persistent link: https://www.econbiz.de/10012107242
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Online shopping and social media : friends or foes?
Zhang, Yuchi; Trusov, Michael; Stephen, Andrew T.; … - In: Journal of marketing 81 (2017) 6, pp. 24-41
Persistent link: https://www.econbiz.de/10011776886
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Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.; Stephen, Andrew T.; Kannan, P. K.; … - In: Journal of interactive marketing : a quarterly … 40 (2017), pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
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A thematic exploration of digital, social media, and mobile marketing : research evolution from 2000 to 2015 and an agenda for future inquiry
Lamberton, Cait; Stephen, Andrew T. - In: Journal of marketing 80 (2016) 6, pp. 146-172
Persistent link: https://www.econbiz.de/10011621587
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Real-time brand reputation tracking using social media
Rust, Roland T.; Rand, William; Huang, Ming-Hui; … - In: Journal of marketing 85 (2021) 4, pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
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Our journal, our intellectual home : editorial
Schmitt, Bernd; Cotte, June; Giesler, Markus; Stephen, … - In: Journal of consumer research : JCR ; an … 47 (2021) 5, pp. 633-635
Persistent link: https://www.econbiz.de/10012434437