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Advertising as a reminder : evidence from the Dutch state lottery

He, Chen; Klein, Tobias J. - 2018

Persistent link: https://www.econbiz.de/10011853420

Advertising as a reminder : evidence from the Dutch State Lottery

He, Chen; Klein, Tobias J. - 2018

We use high frequency data on TV and radio advertising together with data on online sales for lottery tickets to measure the short run effects of advertising. We find them to be strong and to last for up to about 4 hours. They are the bigger the less time there is until the draw. We develop the...

Persistent link: https://www.econbiz.de/10011862835

Advertising as a reminder : evidence from the Dutch State Lottery

He, Chen; Klein, Tobias J. - In: Marketing science 42 (2023) 5, pp. 892-909

Persistent link: https://www.econbiz.de/10014393383

A blueprint for integrating ESG into equity portfolios

Bender, Jennifer; Bridges, Todd; He, Chen; Lester, Anna; … - In: Journal of investment management : JOIM 16 (2018) 1, pp. 44-58

Persistent link: https://www.econbiz.de/10011915415

The impact of preferencing on execution quality

He, Chen; Odders-White, Elizabeth R.; Ready, Mark J. - In: Journal of financial markets 9 (2006) 3, pp. 246-273

Persistent link: https://www.econbiz.de/10003357662

Peeling back the onion : understanding what goes into an ESG rating

Bender, Jennifer; He, Chen; Maffina, Stefano; Sun, Xiaole - In: The journal of impact and ESG investing 4 (2023) 1, pp. 11-32

Persistent link: https://www.econbiz.de/10014536400

The macroeconomic effect of public investment

He, Chen - In: Modern economy 8 (2017) 11, pp. 1272-1290

Persistent link: https://www.econbiz.de/10011780959

Time-varying variance risk premium and the predictability of Chinese stock market return

Chen, Jian; He, Chen; Zhang, Jing - In: Emerging markets finance & trade : a journal of the … 53 (2017) 7/8/9, pp. 1734-1748

Persistent link: https://www.econbiz.de/10011824743

Dynamics of probabilistic labor markets : statistical physics perspective

Chen, He; Inoue, Jun-ichi - In: Managing market complexity : the approach of artificial …, (pp. 53-64). 2012

Persistent link: https://www.econbiz.de/10009580055

Learning curve for collective behavior of zero-intelligence agents in successive job-hunting processes with a diversity of Jaynes–Shannon’s MaxEnt principle

Chen, He; Inoue, Jun-ichi - In: Evolutionary and institutional economics review 10 (2013) 1, pp. 55-80

Persistent link: https://www.econbiz.de/10010240569